Marketing Strategy & Partnerships
Brand strategy, marketing planning, promotions, campaign management and sponsorship & partnerships — practical expertise to strengthen your brand, connect with your audience and bring marketing opportunities to life.
My partnership and sponsorship experience helps identify the right brand alignments and create activations that extend reach, engage new audiences and add value for everyone involved.
Content and Creative Direction
Strategic and hands-on expertise across creative campaigns or activations including concept, creative direction, photoshoot management, content planning and implementation.
From briefing and managing agencies to creating content hands-on, I bring a flexible approach to creative delivery, supported by experience across digital, social and media buying.
I also have practical experience working with WordPress, Shopify, SquareSpace and Jotforms.
Event Management
My event experience spans across Selfridges London and the New Zealand film industry, delivering celebrity events, major partnerships, brand activations such as Gordon Ramsay official U.K Book launches and the World premiere partnerships and events for Warner Bros. The Hobbit Trilogy.
I combine detailed planning, stakeholder management and marketing expertise to deliver engaging brand experiences.
MARKETING THAT’S ON-BRAND. DESIGNED TO DELIVER RESULTS
Practical marketing strategy, creative thinking and experienced guidance to help your business communicate clearly, connect with the right audience and get more from your marketing.
Great marketing starts with understanding your business
– where you are today, where you want to go and what makes your brand unique.
I’m Julie Hodder, a marketing consultant with over 25 years’ experience across FMCG, retail, services, photography and film in New Zealand and the U.K.
I’ve always been drawn to brands, products and design — and how they connect with people. That experience shapes the way I approach marketing today: strategically, creatively and with a strong focus on what makes sense for your business.
I work with all stakeholders business owners, brand partners and teams who want experienced marketing advice, fresh thinking and practical support — from developing your marketing strategy to tackling specific challenges and getting your brand and marketing working together.
Building Brands Beyond Client Work
Alongside my marketing consultancy, I’ve developed and launched independent digital ventures, combining marketing, content, brand development and audience building to create businesses from the ground up. Design Your Home NZ is one of these ventures — a digital home design platform and growing community developed from an initial idea into an established online brand.
I don’t just advise on marketing — I build, test and manage things myself.
